At Keystone Solutions we believe in a holistic approach to data analysis. In this industry there are two general groups: academics and tacticians. The academics can tell you what you should do, but they can’t execute. The tacticians can execute but aren’t strategic. We do both: Strategy + Tactics. We don’t believe that any element of good digital analysis lives in a vacuum. The only way to get real value from the details is to understand the whole picture and the only way to affect the big picture is to affect the details.

Data Collection:

Garbage in, garbage out. If you aren’t collecting your data correctly then everything else is moot. This becomes even more complicated when the technology that your visitors are using continues to evolve (site, apps, mobile, etc) as well as the data collection technology (tag management solutions galore). When it comes to data collection, we have the brightest minds on the planet.  

Services include:

• Analytics Implementation - including mobile apps
• Tag Management Instrumentation 
• Analytic Audits
• Enterprise Data Governance 
  
    

Digital Intelligence:

What is your data trying to tell you? What patterns can we take advantage of? How do we shake this tree and make money fall out? Our digital intelligence teams can answer these questions for you. With a drive that can only be described as “obsessive” our analysts will seduce your data and get it to talk.  

Services include:

• A/B Testing Framework and Strategy
• A/B Testing Execution and Analysis
• Data Analysis and Recommendations
• Visitor Personalization Management and Analysis

Data Sciences:

Data sciences is a broad term (and it’s so hot right now, right?) but to us in means more than optimization or analysis. It means using the black arts of deep statistical algorithms and reasoning to understand BIG DATA! You’ve heard of big data and to most it’s as real as big foot. Not us. We love big data (and big foot) and our data sciences team is chomping at the bit to start digging into your data.   

 Services include:

• Behavioral Analysis
• Predictive Modeling
• Data Visualization 
• Enterprise Level Gap Analysis

As you can see, when it comes to digital analytics, we have the bases covered. We can help with any of your analytic needs, but if you let us do our thing, you’ll get a home run. 

Contact us today to get started.