Analytics & Optimization Solutions
Without a doubt, the single most important component of any digital measurement program is people. Hard-working researchers to pull the right data, smart analysts to translate the data into valuable insights, and sophisticated managers to present those insights in such a way that management can use them to take action. Unfortunately all too many companies have far too few people focused on digital measurement efforts internally. The reasons are myriad --- no budget, hard to find qualified staff, salaries are too high, etc. --- but at the end of the day, not having people committed to ongoing reporting and analysis destroys nearly all of your investment in measurement technology.
Keystone Solutions can help you solve your people problem. Our analysts have worked in the measurement industry for a minimum of three years, either for a major vendor like Omniture or a business powerhouse like Salesforce.com, Ariba, or HP.
Through our Ongoing Reporting and Analysis service offering, Keystone Solutions can:
• Augment or enhance your current digital measurement team
• Assume responsibility for whatever level of regular reporting you require
• Assume responsibility for the regular production of analysis and insights
• Provide regular reporting to whichever lines or levels of business you require
• Create new reports, improve existing reports, and help sunset reports that don’t work
Our most popular offering, and one that can be leveraged by nearly any size business, our Ongoing Reporting and Analysis service can help you profoundly transform your investment in measurement.
Testing, targeting and site optimization is perhaps the single hottest topic in the digital measurement space these days and for good reason: testing is a well-proven strategy to begin to transform digital measurement from a cost center into a profit center for the business. But testing isn’t easy --- far from it, despite what some will say --- and a solid testing and targeting program for your business requires more upfront consideration than most companies realize.
At Keystone Solutions we have helped many of the best known companies on the Internet develop and implement their testing and optimization efforts, and have worked side-by-side with clients who have literally created millions of incremental dollars from little more than solid insights and well-written test plans.
As part of our Testing Audit and Framework Development offering we will help your business:
• Audit your existing testing and content deployment process
• Select an appropriate vendor, if necessary, or develop in-house testing technology
• Develop accurate and sustainable procedures to implement a testing program
• Automate the quality assurance and “test the test” processes
• Run a testing program from end-to-end, including implementation, test development, and analysis
We believe this last point is perhaps the most significant: if you want to get testing off the ground quickly within your business, Keystone Solutions can provide implementation assistance, proof-of-concept deployment, statistical/directional relevance and success evaluation services, and complete testing report analysis for single or complex multi-level tests across one or many sites.
Keystone Solutions can help you solve your people problem. Our analysts have worked in the measurement industry for a minimum of three years, either for a major vendor like Omniture or a business powerhouse like Salesforce.com, Ariba, or HP.
Through our Ongoing Reporting and Analysis service offering, Keystone Solutions can:
• Augment or enhance your current digital measurement team
• Assume responsibility for whatever level of regular reporting you require
• Assume responsibility for the regular production of analysis and insights
• Provide regular reporting to whichever lines or levels of business you require
• Create new reports, improve existing reports, and help sunset reports that don’t work
Our most popular offering, and one that can be leveraged by nearly any size business, our Ongoing Reporting and Analysis service can help you profoundly transform your investment in measurement.
Testing, targeting and site optimization is perhaps the single hottest topic in the digital measurement space these days and for good reason: testing is a well-proven strategy to begin to transform digital measurement from a cost center into a profit center for the business. But testing isn’t easy --- far from it, despite what some will say --- and a solid testing and targeting program for your business requires more upfront consideration than most companies realize.
At Keystone Solutions we have helped many of the best known companies on the Internet develop and implement their testing and optimization efforts, and have worked side-by-side with clients who have literally created millions of incremental dollars from little more than solid insights and well-written test plans.
As part of our Testing Audit and Framework Development offering we will help your business:
• Audit your existing testing and content deployment process
• Select an appropriate vendor, if necessary, or develop in-house testing technology
• Develop accurate and sustainable procedures to implement a testing program
• Automate the quality assurance and “test the test” processes
• Run a testing program from end-to-end, including implementation, test development, and analysis
We believe this last point is perhaps the most significant: if you want to get testing off the ground quickly within your business, Keystone Solutions can provide implementation assistance, proof-of-concept deployment, statistical/directional relevance and success evaluation services, and complete testing report analysis for single or complex multi-level tests across one or many sites.