Keystone Solutions Launches Digital Measurement Internship Program
OCTOBER 18, 2011 – LAS VEGAS, NV – Keystone Solutions, the industry’s most experienced full-service digital measurementconsulting group, is proud to announce the official launch of the Keystone Measurement Internship Program.
The intern program is a paid program designed to provide assistance, mentoring, and direction to individuals seeking a career in digital measurement, analysis, optimization, social media, implementaiton, and other digital intelligence roles. Following a prescribed course,participants become familiar with fundamentals of digital measurment, complete training programs, are integrated into client facing meetings and deliverables, explore industry challenges and best practices, are assigned a Keystone mentor, and ultimately will participate in several industry certifications depending on the role they are most interested in. In addition to sponsored certification,Keystone will be assisting the graduates with placement via IQ Workforce.
“The number one thing holding back digital measurement in the vast majority of organizations is the shortage of implementation and analysis talent”, says Corry Prohens of IQ Workforce. “Keystone's move into talent incubation is a huge win for the digital measurement community. Through a combination of mentorship, training, hands-on client work, participation in the Analysis Exchange and sponsorship of certifications,Keystone will provide a much-needed jolt to the digital measurement talent pool. The entire community should thank them.”
Working collaboratively with Georgia-based Univerities, their Marketing and Development programs, and local measurement groups,the initial program launch was at Keystone’s Atlanta offices and will also be extending to their Salt Lake City offices to provide additional opportunity for those wanting to pursue a focused and hands-on approach to a career in Digital Measurement. As they graduate from this program they will also have placement options working with IQ Workforce.
“We’re very excited about the Keystone Internship Program,” says Matthew Gellis, Founder and CEO of Keystone Solutions. “There are a lot of talented people looking for a way to start participating with all of us in the measurment community and start making a real difference for companies they work for. Unfortunately,there are many cases where an individual has had to “back-in” to their measurement role by starting in other departments or positions, training on their own, or figuring out how to know if they are ready for a digital intelligence role. By pairing our interns with seasoned mentors, integrating them into real-world scenarios, and sponsoring their industry training,we’ll ensure a solid foundation of professionals is ready to start making a difference.”
About Keystone Solutions
Keystone Solutions was founded by analytics industry veteran Matthew Gellis to provide actionable market intelligence analysis and solutions to clients. A full-service digital measurement consulting practice, Keystone Solutions specializes in emerging digital channel analytics (including mobile and social analytics), market intelligence implementation (using industry-leading tools like Adobe’s SiteCatalyst), advanced statistical and digital intelligence analysis, SEO / SEM analysis, and digital design analytics (AB and MVT).