Keystone Solutions and Web Analytics Demystified Create End-to-End Solutions with Exclusive Partnership
JANUARY 11, 2011 - PORTLAND, OR AND LAS VEGAS, NV - Web Analytics Demystified, the world’s most recognized and respected digital measurement and optimization consulting group, and Keystone Solutions, the web analytics industry’s most experienced full-service digital analytics consulting group, are proud to announce that the two firms will be working as exclusive partners on a wide range of solutions and services. By deepening a partnership that started in 2009, the combined groups will be able to offer the greatest breadth and widest range of digital measurement, analysis, and optimization consulting services in the marketplace today.
“We have long appreciated Web Analytics Demystified’s strategic position in the marketplace,” says Matthew Gellis, CEO and Founder of Keystone Solutions. “Eric Peterson, John Lovett, and Adam Greco are three of the most recognized names in all of web and social media analytics, and we’re excited to be able to work more closely with all three to provide increasingly strategic services to our clients and prospects.”
Operating primarily under the Web Analytics Demystified brand, this partnership creates the first “one stop shop” for end-to-end digital measurement strategy and consulting, ranging from the highest strategic levels to the most fundamental implementation and ongoing reporting services. All of the currently available services offerings can be viewed online at:
http://www.webanalyticsdemystified.com/consulting/business.asp
“I have profound respect for the work that Matt Gellis and Matt Wright have done at Keystone Solutions,” says Eric T. Peterson, CEO and Founder of Web Analytics Demystified. “Operating in relative anonymity, Keystone has managed to win some of the biggest deals in the space in the last three years and, more importantly, has become an absolute talent-magnet for the most impressive tactical and technical practitioners in our community. I am absolutely excited to be introducing them into our clients and to know that John, Adam, and I will be able to work more closely with Keystone Solutions in the coming years.”
More information about this exclusive partnership is available from both companies CEOs. Contact Eric T. Peterson (eric.peterson@webanalyticsdemystified.com) or Matt Gellis (mgellis@thekeystonesolution.com) directly.
About Web Analytics Demystified
Web Analytics Demystified, founded in 2007 by internationally known author and former industry analyst Eric T. Peterson, provides objective strategic web analytics consulting to companies striving to realize the full potential of their investment in web analytics. By bridging the gap between measurement technology and business strategy, Web Analytics Demystified has provided guidance to hundreds of companies around the world, including many of the best known retailers, financial services institutions, and media properties on the Internet.
About Keystone Solutions
Keystone Solutions was founded by analytics industry veteran Matthew Gellis to provide actionable market intelligence analysis and solutions to clients. A full-service digital analytics consulting practice, Keystone Solutions specializes in emerging digital channel analytics (including mobile and social analytics), market intelligence implementation (using industry-leading tools like Adobe’s SiteCatalyst), advanced statistical and digital intelligence analysis, SEO / SEM analysis, and digital design analytics (AB and MVT).