Consumer Experience and The Data Agency – Adobe Summit 2017

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Adobe Summit 2017 It’s an amazingly exciting time for data and the opportunities ahead!  It’s still a time for passionate people to change the course of their data legacy. Now with a new pivot in the industry toward consumer experience and the tools to help make that dream a reality, we are witnessing the start of the next data revolution. This is […]

Survival Analysis for A/B Tests

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A/B tests are an effective way to validate hypotheses concerning web data and optimize websites based on those confirmations. An A/B test is essentially an experiment using visitors to a website that indiscriminately assigns a control or treatment condition to each visitor. Contingent on how the tests are conducted; there are many inferences that can be drawn from the data. […]

The Bigger Picture: Transitioning from Isolated Data Analysis to Multi-Channel Analytics

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When it comes to measuring the online success of a business, the maturity level of analytical reporting and decision making usually happens in a phased approach. More often than not the first step in this journey begins with the evaluation of more popular web analytics tools such as the free version of Google Analytics or, if the budget allows, a […]