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Consumer Experience and The Data Agency – Adobe Summit 2017

Blog, Home Posts

Adobe Summit 2017 It’s an amazingly exciting time for data and the opportunities ahead!  It’s still a time for passionate people to change the course of their data legacy. Now with a new pivot in the industry toward consumer experience and the tools to help make that dream a reality, we are witnessing the start of the next data revolution. This is […]

Keystone Solutions Expands National Footprint to Support Growing Demands of Global Customers and Strategic Partners

Blog, Press Releases

Today, Keystone Solutions, the premier Data Agency for Strategic Digital Measurement – announced it has expanded its footprint to meet the growing needs of their global Enterprise clients and partners. The expanded footprint includes offices in Denver, Boston, Salt Lake City, Orlando, and New York City. A London location is planned for the end of 2017. “Keystone’s clients are large […]

Taking Back Smunday – Super Bowl 2017

Blog

Today Keystone Solutions, LLC has announced that they will be participating in the (soon-to-be-established) national holiday of “Smunday,” coined by the Sports team at USA Today. As an Atlanta-based enterprise with strong roots in the community, the Falcons’ appearance at next week’s Super Bowl game was certainly not taken lightly. “We wanted to give our employees the time to truly […]

Survival Analysis for A/B Tests

Blog

A/B tests are an effective way to validate hypotheses concerning web data and optimize websites based on those confirmations. An A/B test is essentially an experiment using visitors to a website that indiscriminately assigns a control or treatment condition to each visitor. Contingent on how the tests are conducted; there are many inferences that can be drawn from the data. […]

Tackling the Google Keyword Block

Blog

The ability to collect and analyze organic search keywords has always been one of the fundamental capabilities of web analytics tools, in addition to one of the earliest ways to justify the effort of implementing web analytics. The search query was part of the referrer data collected on the initial request, and because it “just happened,” it was almost always […]

The Bigger Picture: Transitioning from Isolated Data Analysis to Multi-Channel Analytics

Blog

When it comes to measuring the online success of a business, the maturity level of analytical reporting and decision making usually happens in a phased approach. More often than not the first step in this journey begins with the evaluation of more popular web analytics tools such as the free version of Google Analytics or, if the budget allows, a […]