Tag Management is not a magic solution. It is not a silver bullet. It will not solve all of your analytics problems, but it is sexy! There, we said it. If done right, however, it can positively impact operational efficiency, introduce scalability, and mitigate some of the IT/Marketing friction. Keystone’s tag management experience is unparalleled in the industry, in part, due to our strategic partnerships with key TMS solution providers.
Keystone deploys Tag Management Systems for the largest companies in the world.
Tag Management provides more rapid deployment for your code and tags. However, if you have bad code, bad business-to-analytics mapping, and bad governance – you will deploy bad code through tag management. It doesn’t magically fix poor business measurement.
We focus on the underlying governance necessary to ensure that your tag management strategy is successful in the long term. It requires evaluation of what really can be disconnected from IT (it doesn’t eliminate IT from the picture completely, no matter what you’re being told), introduction of processes to ensure you don’t deploy poor code and practices that undermine credibility of the data, and QA necessary to ensure those tag management rules are set properly for your environment and business objectives.
Keystone provides governance, rule creation, custom development, and deployment support, so you can maximize the return on your tag management investment and the efficiency of the solution across your organization.